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Selling your Greeting Cards Online
Selling greeting cards online can be a rewarding venture, allowing you to showcase your creativity and reach customers around the world. Let’s explore the steps involved in selling your greeting cards online, covering everything from creating your cards to marketing and selling them effectively.
This article is going to give you the facts about setting up your own website to sell your greeting cards, or setting up on an already existing platform to showcase your cards. If you decide you want to sell via your own website, you have to consider the costs. The following is a very short list of the basic costs:
– Purchasing a domain name
– Finding a host for your domain – this will incur monthly charges
– Setting up and designing your website – you may have to purchase a theme, hiring someone to create your vision and this could run into $1000’s.
– After your website is set up, how do you get your website out to the masses – advertising and this also can cost $1000’s
– what is SEO? How long will it take for Google to index the website to show in searches?
So, when you take the above into consideration and then look at what you can sell each card for, you need to then work out how many cards you need to sell in a week/month to cover the outgoings and to recoup your initial outlay to get the website up and running.
Selling your Greeting Cards on Handpress Cards
There are several platforms where you can list your cards for sale. With this option, you need to take into consideration what the direct outlay is going to be for each card you sell. These could include:
- a listing fee
- commission on each card sold
- possibly a monthly store fee
- how much are the payment processing fees
The above can quickly take a huge chunk out of your profit.
This is where Handpress Cards can help you sell your cards and still see a good profit for each card. Yes, there is a commission fee and there is a payment processing fee. The payment processing fee is only what is charged by the processor – no hidden charges thrown in. The commission you pay to Handpress Cards is 7.5% for each sale. One huge difference with Handpress Cards, is that you are not competing with 100’s of other card creators on price, where you may find yourself having to lower your prices to rock bottom just to get a sale. At Handpress Cards, we price our cards to reflect the quality and there is no competition with other sellers, we all have our own unique style. Each style may appeal to some and not others, but it is the variety of handmade cards available on the platform that keeps are repeat customers coming back.
When choosing a platform to sell on, check their rankings, how does the site rank for the keywords relating to greeting cards? Will you have to do your own advertising to draw people to your listing on that platform?
The image to the left are statistics taken in March 2024. These are the rankings for websites that sell greeting cards in Australia and Google sets the sites listed to be all in direct competition with each other. Handpress Cards consistently tops the list.
Handpress Cards has the largest selection of handmade greeting cards in Australia. We have a small number of dedicated sellers at HPC and this means that you are not fighting to be seen amongst sellers from all over the world. Buyers who come to Handpress Cards website are looking for something unique, something made in Australia and excellent customer service.
Whether you set up your own website or sell on an established platform, you do need to have a number of cards ready to go. Selling on an established platform eases the pressure to have 100’s of cards to cover a lot of card categories. We do recommend that you have at least 20 cards ready to go.
Listing up 2 or 3 cards will most likely see your cards sitting there because not everyone that sees your design is going to have that “I just have to have that card” feeling. You need to have a variety of designs ready to go. We also recommend listing up more cards each week.
Marketing and SEO
Setting your own website up also involves marketing. Not only does this include SEO (search engine optimisation) but also establishing a presence on social media platforms.
This is where Handpress Cards stands above the rest. HPC has a strong presence across Facebook, Pinterest, Instagram and Google Shopping and Business. Every card that is listing on this website is immediately listed on the above platforms and for this, there is no charge to you. As well as all new cards being featured on the front page of this website for a period of time.
Handpress Cards offers full training in listing your cards and SEO tips, we supply reports so you can keep track of your sales. HPC has already done the hard yards and this allows you more time to create gorgeous cards. You won’t get bogged down with managing a website or watching your profits being eaten up with high fees, that some platforms charge.
If you think you might be interested in selling on Handpress Cards. fill out our application form and give us a look at some of your work.
