Sending a greeting card to someone is a display of how you feel about the person you are sending the card to. The act of organising, buying and sending the card sends the message that hey, you actually care and think about the recipient.
Sending a tangible greeting card is the same as sending a hug or at the very least, an acknowledgement of your feelings. The recipient is left with a card that they can display and look at as a reminder that you thought about them and the ocassion the card was meant for.
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